The Donovan
Project Description
This piece was created for the Spookstock Foundation as a promo for a custom-built hot rod to be auctioned off at a music festival.
The festival was an outdoor classic rock show featuring ZZ Top and the video's style needed to match the festival aesthetic; a gritty southern-rock concert with classic cars and rock and roll.
This video was used in multiple ways; as website / email / social media promotional material for the event, as digital signage displayed in front of the car, and as background on-stage during the auction.
It was a huge success and the auction raised substantial money for the organization.
